Space be++ers life
About Us
Changing lives, one home at a time
Apartmentary is a Seoul-based startup founded in 2016 with a mission to disrupt the opaque practices of the 'blind' interior market. Founder Soyeon Yoon's book about her experience of self-decorating her home became a bestseller, which inspired her to launch her first customer-centered service brand with investment from SoftBank Ventures Asia. “Apartmentary” is a combination of apartment and documentary, and it refers to the idea of creating spaces that reflect an individual's personality and lifestyle and documenting their stories, rather than creating a cookie-cutter space.
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By introducing innovative services that are hard to find in the existing interior market, such as a price scouting system, a predictable and transparent construction process, and an after-sales service guarantee for one year after completion, Apartmentary has quickly grown to become a favorite among apartment owners in their 30s and 40s in Seoul.
We are Apartmentary.
Constantly growing and evolving to help our customers live their best lives at home
Total apartments remodeled
2,000+
Total team size
90+ people
Winner of Service Experience Rewards
Total investment (Softbank, Samsung Ventures, and others)
US$44m
Company founded
2016
FT 500 highest growth companies in Asia Pacific
Our Story
Our journey through time since inception
2016-
2017
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Attracted US$220k in Seed funding from Softbank Ventures
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Closed US$2.2m in Series A investment from Softbank Ventures and Samsung Venture Investments
2018
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Launch of re-imagined interior remodeling service
2019
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Secured US$7.4m in Series B funding (KTB Network, KB Investment, Samsung Venture investment, etc.)
2020
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Launch of the kitchen interior service
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Launch of brands 'Stoli', 'Litton'
2021
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Winner of Red Dot Design award for the UI category​
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iF Design Award for User Interface grand prize winner
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Achieved revenue of US$30m
2022
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Series C investment of US$33m (Dior Investment, Industrial Bank of Korea, Shinhan Financial Group, Korea Investment & Securities, Reverant Partners, Samchully Asset Management, Nepstone Holdings)
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1,000th home completed​
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Launched materials brand 'Parts'​
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Opening of 5 direct stores in the Seoul and Gyeonggi areas
2023
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Launch of the full remodeling service 'Essentials'
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Add-on services 'Pet' and 'Garden' launched
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Opening of 5 additional direct stores in Seoul and Gyeonggi areas
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2024
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Launch of remodeling service in Hong Kong ðŸ‡ðŸ‡°
Our Values
Functionality You Will Love
For the past nine years, Apartmentary has been designing for our customers' lifestyles with the belief that “space betters lives,” and now we are taking our first step into the global market, starting with Hong Kong. We want to continue the values and philosophy we have built in Korea and lead the way in interior innovation that proposes a better life.
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A better life through better apartment living
We are a brand that helps customers find their most authentic life, unconstrained by apartment structures.
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Transparency based on trust
We are transparent about the entire process, from quotation to construction, to create an interior market where trust is common sense.
02
Customer-centric
We respect our customers' opinions and always ask questions and scrutinize them to determine the direction of the company, believing that the customer is the right answer.
04
Data-driven innovation
We utilize accumulated data to continuously improve our services and propose products and services for a better life.
Hong Kong Team
Making remodeling worry-free in Hong Kong
Aaron Chin
CEO, Hong Kong
Aaron is responsible for the overall mission of growing Apartmentary in Hong Kong, helping people make home remodeling a much more accessible and enjoyable experience.
Having spent a decade in the home interiors market, Aaron has seen first-hand the challenges homeowners face during remodeling. And is especially committed to make interior design and remodeling a worry-free experience, helping people create homes they love.​
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Before Apartmentary, Aaron was the CEO of The Editors Company, an accessible home styling service that helped people furnish and decorate more than 500 dream homes homes. And prior to founding The Editors Company, Aaron was the GM of BoConcept Hong Kong, leading its successful market entry and brand building in the Hong Kong & Macau.​​
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Aaron Chau
CPO & Design Director, Hong Kong
Aaron is responsible for the design and execution of our remodeling projects and for ensuring customer success. Aaron has extensive experience in interior design, architecture​, construction, and product design.
Aaron has two decades of experience as an interior designer, product designer, and project manager. He is excited to everyday work on demystifying the remodeling process for people in Hong Kong, turning what can often be a stressful experience into an enjoyable one, and helping our clients transform their homes into places that reflect their unique stories.
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Prior to Apartmentary, Aaron was a former Co-founder and Director at Twenty O' Eight studio, a bespoke design studio Hong Kong​, and has completed 100 projects completed covering residential, hospitality, F&B, and commercial. Aaron also has a Masters in Interior Design at the Domus Academy Milano in Milan, Italy.
Founder's Story
It all started with one home remodeling
Soyeon Yoon
Founder/Board Member
Yonsei University, Department of Journalism and Broadcasting/Law Former) MBC Programming / Programming PD (2006-2015) Author of <Interior One Book>
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Founder Soyeon Yoon looked into remodeling companies before moving into her new home. However, the prices offered by each company varied, and it was unclear whether the service would be possible according to her desired design.
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Instead, she decided to spend three months gathering information and calling each contractor by herself. After going around and about, she finally completed the interior she wanted within the budget.
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She occasionally wrote about the remodeling process and know-how on her blog. When she compiled her blog posts into a book titled ‘Interior One Book’, it became a bestseller. This was the impetus for CEO Yoon, who had been a PD for nine years, to found ‘Apartmentary’, an apartment interior startup.
